Posts Tagged ‘Florida State University’

Photography and Today’s Society

In my opinion, photography has made a change for the worse. The pictures are never what they seem. When a model takes a photograph for the cover of a magazine, that one picture is altered in so many ways. It makes the human look to perfect. One of the best examples of how fake today’s Ad pictures are, is from the dove commercial “Evolution.” It truly shows how much a person and a picture are altered from the beginning until the end. Not only is the woman in the commercial changed physically by make -up and hair stylists, she is altered by technology. When I saw this commercial for the first time in my Mass Media class at my university in Florida, it made me really think about the media as a whole. Photography is changing with the media, in the wrong direction. If my mom or dad thinks of photography, they think of great photographers of their time, ones that really made a lasting impression. If they asked me the same question, I would say one word, Photoshop. It does not matter these days whether or not you’re a good photographer, if the final photo is good than you make the cut. That is not how it should be and it is not how it used to be. Technology, in my eyes, is making the photography world crumble down. I look at the next Vogue cover and think to myself, how many times did they fix this photo before it was perfect in their eyes? For once, I would love to truly see a picture of a model or just an ordinary girl. I have even heard of celebrities getting upset when they see their final photo on the magazine cover and it was noticeably altered. Faith Hill was extremely upset when Redbook Magazine photoshoped her picture to look thinner. She made it known that she was extremely upset with them altering her picture without her permission. The fact that magazines and photographers are allowed to do that without someone’s approval is immoral. Photoshoping and editing pictures to make models look perfect also trickles down to society and what people are beginning to believe they should look like. When a man or a woman walks into a grocery store and sees the perfect female or male on a cover of a magazine, they strive to look like that. What is sad, is that person’s photo was edited so many times that they don’t even truly look like that. I am not completely blaming technology and the people who created programs like Photoshop and Pcnick because I am at fault as well. Everyone my age is at fault, for the most part. When I take pictures of a night out or a trip I have recently taken, I upload my photos, see how they look and then use Pcnick to change or enhance how I look. When the photos are exactly the way I want them, than I upload them to Facebook. Most people, including me, care what other people think so before any picture goes up, they are carefully altered and chosen.